Recent Posts

Mar 11 2010

Why I Teach the Way I Teach

I do not require exams because I am interested in what people know, not what they can remember for a few hours after cramming. The students are tested every week through their required participation in class, where each must ask three questions related to selected stories in the news. Many students make it through four years of college without ever raising their hand to ask a question. Not in my class. Every student learns to look me in the eye, speak clearly, and ask intelligent questions about the news of the day.

Read more...

Categories: Creativity | Education

2 comments - Posted by Paul Orfalea at 10:05 PM

Feb 25 2010

Customer Service Hero: Trader Joe's

When was the last time an anonymous customer wrote a song and produced a music video praising your company? This YouTube video, called "If I Made a Commercial for Trader Joe's," has been viewed over half a million times.

Read more...

Categories: Corporate Culture | Creativity | Customer Service | Leadership | Competitive Advantage

4 comments - Posted by Paul Orfalea at 6:17 PM

Feb 23 2010

The Getty Gets the Art of Customer Service

Historically, arts and education organizations have not focused on customer service, perhaps because they did not see themselves competing with other attractions. But they do compete for discretionary spending, and some have begun to recognize the value in providing an excellent visitor experience. Excellent customer service helps turn visitors into donors.

Read more...

Categories: Corporate Culture | Customer Service | Philanthropy | Education

2 comments - Posted by Paul Orfalea at 12:49 AM

Feb 12 2010

Bad Service Creates Opportunity

One might think that widespread, credible, instantaneous communication puts a lot of power into consumer's hands, and it does, but one would also have to wonder why bad customer service is still so prevalent.

Read more...

Categories: Marketing | Customer Service | Entrepreneurialism | Competitive Advantage

4 comments - Posted by Paul Orfalea at 5:53 PM

Previous Posts

Feb 12
Feb 6
Jan 27
Jan 25

Previous Entries