Customer Service Heroes: AlienBees
Photographer Erik Pierce of Paparazzi Tonight thought the person on the phone did not understand him. Pierce had dropped one of his electronic flash units, breaking off a piece of the reflector. He called AlienBees, the manufacturer, to find out how much it would cost to fix or replace. They said they would send a free replacement.
"But I dropped it."
"No problem," said the AlienBees representative, "It should have been stronger."
Categories: Marketing | Corporate Culture | Customer Service | Ethics | Competitive Advantage
3 comments - Posted by Paul Orfalea at 6:15 AM


