By Dean Zatkowsky
Because I watch The Daily Show and The Colbert Report on my computer, I've seen a certain AT&T ad about a hundred times in the last couple of months. The ad explains that the company will soon be replacing its vehicles with a fleet that operates on "American natural gas." The spot concludes, "It's smart business. And if it makes our country stronger, that's even better."
Well, yes it is, but I think AT&T's ad agency has unintentionally illustrated a bit of a problem in our society these days. Their verbiage suggests that business comes first, and the country is an afterthought. AT&T may not feel that way - I'm not going to hold them responsible for a copywriter's syntax - but many companies do. Writing about Wall Street for the last decade, I've read the work of hundreds of investors and CEOs who preach that a public company's sole responsibility is to generate profits for shareholders. And they are adamant about this - the very idea of social responsibility seems heretical to them. As far as they are concerned, creating wealth and employment is social responsibility enough. But what if it isn't?
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Categories: Leadership | Economics | Ethics
0 comments - Posted by Dean Zatkowsky at 9:43 AM